Terms of service

These terms are the agreement between [LEGAL NAME] ("LocalThriver", "we" or "us") and the funeral home that buys the First Call Program ("you"). We have written them in plain English. You accept them when you tick the box at checkout or pay an invoice from us. The program is for businesses only.

1. What you get

For $395 a month per location, we:

• set up your Google Business Profile: categories, services, description, attributes and hours, including holiday hours
• place your map pin on your front entrance and add the photos you send us
• match your name, address and phone across your website and the main business directories, including funeral directories (we ask you first about any directory that shows prices)
• find and fix duplicate or outdated listings
• give you QR review cards for your aftercare packets, a review request your director sends, and reply templates for every kind of review
• watch your profile and correct unwanted changes within 24 hours of spotting them (Google sometimes takes longer to approve an edit)
• publish two to four posts a month on topics such as pre-planning, grief support, community events and veterans' honors
• report fake and spam listings near you to Google
• email you once a month with three numbers: calls, direction requests and your map rank

Everything happens by email, and we reply within one business day.

Not included. Changes to your website, advertising, phone calls, replying to reviews for you, and anything else not listed above. If something on your website holds your profile back, we send you a short list of changes you can pass to your website company.

2. Price and payment

• The price is $395 a month per location, in US dollars. There is no setup fee and no minimum term.
• Your card is charged through Stripe on the day you join and on the same date each month after that. If we agree by email, we can send you an invoice instead.
• If a payment fails, Stripe tries again and we email you. If it is still unpaid 14 days after the due date, we may pause the work until it is paid.
• We give you at least 30 days' notice by email before any price change, so you can cancel first if you prefer.

3. One funeral home per town

While you are a client, we won't work with any other funeral home in your town. Your town is the town or city in your Google Business Profile address. This also applies while your billing is paused under the 90-day guarantee.

4. What we need from you

• Within 7 days of joining, add manage.localthriver@gmail.com as a Manager on your Google Business Profile and fill in the setup form.
• Keep your profile verified, at a real, staffed address in your town.
• Hand a review card to every family you serve. Google's rules require asking every family the same way, so please don't pick and choose, and never offer anything in return for a review.
• Send the photos we ask for within 14 days of our request.
• Tell us before you or anyone else edits your profile, and tell us about changes to your hours, phone, address, name or services.
• If your profile shows any prices, make sure they match your General Price List.
• Don't hire anyone who worked on your account for us, directly or through another company, while you are a client and for 12 months after, unless we agree in writing.

5. Guarantee 1: set up in 7 days

Your start date is the day we have both your Manager access and your completed setup form. Within 7 days of your start date, we finish the setup work in section 1 and submit every change to Google. We then email you a summary of what we changed and your day-1 town map.

If we miss the 7 days, we refund your first month in full. You don't need to ask.

Some changes take Google a few days to show. That doesn't affect this guarantee, as long as we made and submitted them in time.

6. Guarantee 2: top 3 in 90 days

Your town map. We search Google Maps for "funeral home" plus your town's name from 25 points spread evenly across your town, and record your position at each point. We make your first town map on your start date and use the same 25 points every time after that.

The target. By day 90 after your start date, you appear in the top 3 on at least 13 of the 25 points.

The check. We run it on day 90 and email you your day-1 and day-90 maps. You never have to ask.

If you are not there. Billing pauses from your next payment date, and we keep working at no charge. We check your town map every month, and billing restarts on the first payment date after a check shows you in the top 3 on at least 13 of the 25 points.

Conditions. The guarantee applies when, for the whole 90 days, your profile is verified at a real, staffed address in your town, you gave us Manager access and the setup form within 7 days of joining, you handed a review card to every family, you sent the photos we asked for, and nobody else edited your profile without telling us.

If Google changes Maps in a way that stops us running the same search, we agree the closest equivalent with you by email. The guarantee applies once per location: once you reach the target, it is met.

7. Cancelling

• You can cancel at any time by emailing hello@localthriver.com. We cancel your subscription the day we get your email, or the next business day if it arrives on a weekend or holiday. If a payment is taken after your email arrived, we refund it.
• The month you are in isn't refunded, except under the 7-day setup guarantee in section 5.
• When you leave, we remove our Manager access within two business days and send you a final report. You keep everything.
• We can end the agreement with 14 days' notice by email. We can end it straight away if a payment is more than 14 days overdue, if you break these terms and don't put it right within 7 days of our email, or if continuing would mean breaking Google's rules or the law. If we end it when you are not at fault, we refund the unused part of your current month.

8. What is yours

• You stay the Owner of your Google Business Profile. Your profile, photos, reviews and the content we write for your profile are yours, during and after the program.
• Our templates, checklists, tools and methods stay ours.
• We won't name you or share your town maps publicly without your written permission. We may describe results in general terms that don't identify you.

9. Families and confidential information

• We never contact the families you serve, and we don't need any of their details. Your director sends the review requests.
• Posts never mention a family or an obituary unless you approve it.
• We keep your business information confidential and use it only to run the program. Our privacy policy explains how we handle personal data.

10. Google and results

We follow Google's rules, including its review policy. We never ask for a star rating, script what families write, or offer anything in return for a review. Google controls Google Maps and can change it, or act on any profile, at any time. Apart from the two guarantees above, we don't promise any particular ranking, number of calls or number of families.

11. Liability

We do our work with reasonable skill and care. Our total liability to you for anything related to the program is limited to the fees you paid us in the 12 months before the claim. We are not liable for lost profits or revenue, for indirect losses, or for anything Google or another platform does. Nothing in these terms limits liability that can't be limited by law.

12. Changes to these terms

We may update these terms. If a change affects you, we email you at least 30 days before it takes effect, and you can cancel before then.

13. Law and disputes

These terms are governed by the laws of Hungary, where [LEGAL NAME] is registered, and disputes go to the competent courts there. Before that, we will always try to sort things out with you by email.

14. Contact

[LEGAL NAME], [REGISTERED ADDRESS]. Company registration number: [NUMBER]. Tax number: [NUMBER]. Email: hello@localthriver.com.