Privacy policy

This policy explains what personal data [LEGAL NAME] ("LocalThriver", "we" or "us") collects, why, and what you can do about it. We work with funeral homes, so most of the data we handle is business contact information.

1. Who we are

[LEGAL NAME], [REGISTERED ADDRESS], is the controller of the personal data described here. For questions or requests, email hello@localthriver.com.

2. What we collect and why

Funeral homes we contact. Before we contact a funeral home, we collect business information that is publicly available, such as the home's name, address, phone, website and Google Business Profile, and the name and work email of the owner or director. We also make a town map showing where the home appears on Google Maps. We use this to decide whether our program could help, to send a small gift and to email about it. Our legal basis is our legitimate interest in offering our services to businesses. You can tell us to stop at any time by replying "no thanks" or emailing us. We then stop and keep only a short note so we don't contact you again.

Town map requests. If you ask for a free town map on our website, we collect your first name, email, funeral home name, town and state. We use them to make your town map, email it to you with a short video, and email you a few times about the program. Our legal basis is your request and our legitimate interest in telling businesses about our services. You can reply "no thanks" to any email and we stop.

Gifts. If we send a gift, we share the home's name and delivery address with the bakery or delivery service that makes the delivery.

Clients. When you join, we collect your name, email, business name and billing address, your answers to the setup form, the photos you send, and the information we need to manage your Google Business Profile. We use it to run the program, send reports, invoice you and keep records. Our legal basis is our contract with you and, for invoices, our legal obligations. Card payments are handled by Stripe, and we never see or store your full card number.

The families you serve. We don't collect personal data about the families you serve. Your director sends the review requests. When a family leaves a public Google review, we read it like anyone else can, to suggest a reply.

Website visitors. Our website runs on systeme.io, which records technical information such as your IP address and browser to deliver the pages and keep them secure, and may set cookies the site needs to work. We don't use advertising cookies or tracking pixels.

3. Who we share it with

We use these providers to run our business, and each one gets only what it needs:

• systeme.io, for our website, pages and the town map request form
• Stripe, for payments
• OpnForm, for the setup form
• Proton Mail, for email
• [ANY OTHER TOOLS YOU USE, FOR EXAMPLE BRIGHTLOCAL FOR TOWN MAPS AND REPORTS]
• the bakery or delivery service that delivers a gift

We don't sell personal data.

4. Transfers outside the EU

Some of these providers store data in the United States. Where that happens, we rely on safeguards such as the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.

5. How long we keep it

• Funeral homes we contact and town map requests: up to 12 months after our last contact, unless you become a client. If you ask us to stop, we keep only a short do-not-contact note.
• Clients: while you are a client, then up to 12 months for questions about the work. Invoices and accounting records are kept for 8 years, as accounting law requires.
• Emails: as long as we need them for the purpose they relate to.

6. Your rights

You can ask us to access, correct or delete your personal data, to limit or object to how we use it (including any email from us), or to give you a copy in a common format. Email hello@localthriver.com and we reply within 30 days. You can also complain to the Hungarian data protection authority, NAIH (naih.hu), or to the data protection authority where you live.

7. Security

We limit access to the people who need it and use two-step verification on our accounts. We work on your Google Business Profile as a Manager, so we never ask for your password.

8. Changes to this policy

When our practices change, we update this policy and the date at the top. If a change matters to clients, we email you.

9. Contact

[LEGAL NAME], [REGISTERED ADDRESS]. Email: hello@localthriver.com.